by Brandie Morgan -

How To Sell More B2B Software

By Giving One Of These Away

High-end B2B software costs a lot of money. A LOT of money. That’s why so many software companies hire battaliions of highly trained software sales people to sell their software. But regardless of how effective and motivated your salespeople are, they need something more to stack the odds of success in your favor. That’s why the most astute software companies sell more software by giving something away…

As counterintuitive as it sounds, you’ll sell more software by giving away information. Information that communicates your software’s features and benefits in a proven, effective way. I’m talking about sharing your vision for your customers’ success in the form of a technical white paper. And if you write it effectively enough, your white paper can multiply the effectiveness of your salespeople by an order of magnitude.

B2B Software

by Brandie Morgan -

Benefits of Ghostwriting

Ghostwriting is the art of hiring someone to handle your specific writing tasks. The most common use for ghostwriters is to put together copy that sells. Thankfully, there is more to ghostwriting than just selling a few products.

Quality Information

In many cases, you aren’t going to need a sales piece. Maybe you want to provide information to your readers so they can make an informed choice about your product. Or perhaps you need to tell other people about the risks associate with your competition. Sales writing won’t do you much good in these situations. A good ghostwriter is going to be versatile enough to create effective sales content and informative copy.

Ghost Writing

by Brandie Morgan -

Should You Have A Website If You Are A Ghostwriter

In return, they are paid for their time and the work that they produce for the person requesting their services. Some people simply don’t have the time necessary to devote to the writing work and they need and outsource it to another for efficiency reasons. For these reasons, a freelance writer or ghostwriter will get the job done quickly and efficiently.

Many would say that the only chance of success as a ghostwriter comes with a website. There are some very valid reasons that indicate that a website will bring in a great deal of success.

Ghostwriter

by Brandie Morgan -

Becoming Easily Find-able On the Internet with SEO

SEO (Search Engine Optimization) copywriters are essential in creating content that brings more traffic to your website. As more and more businesses are finding out, the Internet is becoming a profitable marketing tool, and they are all in need of SEO copywriters to direct Internet traffic to their site. SEO copywriters write in any context, material that is filled with keywords, to gain a top spot in search engine results.

seo copywriter

by Brandie Morgan -

Copywriting for the Internet

For those who want to write copy for the internet, there are some things that you should do to make sure that you are doing what is needed for success. When you have the best information, you will find that your copywriting business is set for success.

When you are copywriting for the Internet, try to stay on subjects that you are familiar with and have a level of expertise in. This will help you to write the best possible copy for your clients.

Copywriting for the Internet

by Brandie Morgan -

What Is A Good Price To Pay For An Amazon Product Listing

If you are just starting a new marketing campaign on Amazon, you will need to make sure that you have a constant stream of product content. You may also want to add product listings on your Amazon shop to attract new visitors. It is always possible for you to write your own Amazon product listings, but you may want to consider hiring someone to handle the copywriting for you. Hiring a firm will help you to meet the needs of your marketing strategy and does not have to cost a fortune.

The internet has made it possible for those that can produce great content to be available to those that need it from anywhere in the world. You can choose to outsource your writing needs to a writer in Pakistan or India and stay within your budget. The quality of these writers is outstanding and you should consider the following when you are making this decision.

by Brandie Morgan -

How to Work With a Professional Amazon Copywriter

You may know that hiring a professional Amazon copywriter is good for your Amazon business and bottom line, but there are some things that you should know about how to work with one. Here are some tips to make sure that the relationship that you develop with your professional Amazon listing optimization writer is a profitable and enjoyable one.

Specific Amazon product information

The first thing that you should know is what you are trying to achieve. It is not necessary to know all of the details of your project, but you should have some specifics to give to the writer that you hire. The clearer that you are with the copywriter, the better they will be able to meet your specifications for the project.

You can also ask the copywriter that you hire to help you define your goals. Amazon copywriters are marketers and they may be able to offer you some fresh insight into your product listing to get it off the ground in the best possible way. The sooner you can bring the copywriter into the project the better.

Amazon listing copywriter

by Brandie Morgan -

Why You Should Be Outsourcing Your Copywriting

Working with professionals allows you to hire others to promote your products and bring your message to your visitors. Hiring a skilled writer to work on your content will allow you to deliver your message in a way that you would not have been able to do on your own. With good quality content, you will have people knocking on the door of your site, eager to read what you have to say.

outsource copywriting