How To Sell More B2B Software

By Giving One Of These Away

High-end B2B software costs a lot of money. A LOT of money. That’s why so many software companies hire battaliions of highly trained software sales people to sell their software. But regardless of how effective and motivated your salespeople are, they need something more to stack the odds of success in your favor. That’s why the most astute software companies sell more software by giving something away…

As counterintuitive as it sounds, you’ll sell more software by giving away information. Information that communicates your software’s features and benefits in a proven, effective way. I’m talking about sharing your vision for your customers’ success in the form of a technical white paper. And if you write it effectively enough, your white paper can multiply the effectiveness of your salespeople by an order of magnitude.

B2B Software

The Best Article Marketing

Everyone knows the principle of keeping it simple when writing. It is also the best approach to take when you are marketing articles on the web. When you follow some basic steps with your articles, you can get your business noticed. It is an inexpensive way to get your website noticed that only costs you some of your time and effort.

There are many people who think that article marketing is a very complicated thing to do. It is really very simple to apply to your business. It’s not all that difficult when you really think about it.

article marketing