Marketing Scams: Spammy Tricks Copywriters Should Avoid
Copy writers who have been marketing for a while are very familiar with the value of what they do. For many of us, it’s in the words. I believe strongly that I have a high creative value. I mean, plainly, that the topics, marketing campaigns and other ideas I provide are just as valuable as copy writing services. Lately, I’ve been noticing a few spammy tricks copywriters need to keep an eye out for.
First, ads that request you be a Facebook or social media junkie. It’s very clear when you see these postings, they are choosing an applicant in order to shirk their friends. Basically, you will be asked to market their products to your friends. It has nothing to do with your creative, copy writing or marketing ability. Also, your mom loves you, but she doesn’t want to be bombarded with you asking her to like 10 different fan pages. If you decide to become an outlet for a Facebook shirker. Just be aware that you may undermine your own business value.
Free writing will never get you anywhere, unless you can live off the land. If you like things like electric and running water, you have to read between the lines as a copy writer. Copy writing has a value. Your expertise should be paid a live-able wage. If you receive a request for 3 writing samples, that’s probably a scam. I have several excellent pieces that were professionally designed for my portfolio. They should be more than sufficient to earn me a paying gig. I recall a client who asked me to submit three sample postings on their website. When I visited, the page was completely void of content. Smell it? It’s fishy!
Over hiring is a copy writer’s worst fear. Someone told me recently that they had hired 20 copy writers for a project. On reviewing the work, several had resubmitted already published content. If you realize this can get you blacklisted by Google, you should immediately fire those writers. Copy writers are plentiful, good copy writers are not. Look out for the plagiarizers or you can end up doing the opposite of what you wanted to do: You’ll be shut down instead of attracting traffic to your website.
Very wordy, over written job descriptions make my neck hair bristle. When I get to the part where a specific sample of a topic is required in Op-Ed style and blog style, it just scares me. Consider how much time, copy writer, it will take you to write for this application. I have a sneaky feeling these may be water testers done by other writing companies to get a feel for what’s out there. Whatever the case may be, be careful if you think it’s spammy or legitimate.