By Giving One Of These Away
High-end B2B software costs a lot of money. A LOT of money. That’s why so many software companies hire battaliions of highly trained software sales people to sell their software. But regardless of how effective and motivated your salespeople are, they need something more to stack the odds of success in your favor. That’s why the most astute software companies sell more software by giving something away…
As counterintuitive as it sounds, you’ll sell more software by giving away information. Information that communicates your software’s features and benefits in a proven, effective way. I’m talking about sharing your vision for your customers’ success in the form of a technical white paper. And if you write it effectively enough, your white paper can multiply the effectiveness of your salespeople by an order of magnitude.
