Ghostwriting is the art of hiring someone to handle your specific writing tasks. The most common use for ghostwriters is to put together copy that sells. Thankfully, there is more to ghostwriting than just selling a few products.
In many cases, you aren’t going to need a sales piece. Maybe you want to provide information to your readers so they can make an informed choice about your product. Or perhaps you need to tell other people about the risks associate with your competition. Sales writing won’t do you much good in these situations. A good ghostwriter is going to be versatile enough to create effective sales content and informative copy.