Ask an SEO Expert: Does Link Building Matter in 2019?

About a week ago, I encouraged you to “Ask an SEO Expert” any and all questions. Here’s the one we’re going to cover today:

I used to be a link builder of a number of SEO firms based in the US. Does link building still matter in 2019? If it does, what’s the best link building strategy would you advise for a blogger who doesn’t really understand SEO very well?

Google has not made things easy for SEO bloggers to link build. Why? Because spammers had to muddy the waters with bad links.

Basically, link building started out as a way to share Google juice and/or tell the world about something you thought was amazing. The more inbound links a website received; the more Google recognized the authority of the website.

Google SEO & Link Building